What is the Shiny Object Syndrome (SOS) all about? To put it in general terms, it is defined as an attraction to any object that exhibits a ‘glassy’ or ‘shiny’ appearance.
Every single one of us, at some point or another, have had a ‘touch’ of this shiny object attraction. It could have been when you walked passed a store and your eye caught a glimpse of that ‘glittering ring’ or ‘shimmering watch.’ If you actually think about it, it’s all really clever marketing to get you to either ‘enquire more ‘ about the product or end up ‘buying it on impulse.’
So what has the shiny object syndrome got to do with you, the entrepreneur, that is trying to build an online business?
