Are Keywords necessary for SEO?
Before we learn how to the find the best keywords for your website, first lets find out if this is necessary to do in the first place.
To answer the above question, lets simply take a look at the New Updated SEO fundamentals for 2016. In a nutshell, below are the most powerful and latest SEO strategies for 2016.
- Keyword Research
- On Page SEO ( things like word count, internal links and use of headers and meta-tags)
- Mobile Responsiveness (and load speeds)
- Link Building e.g high domain authority sites linking to your site
- Content Marketing
- Mobile SEO
As you can see, keyword research sticks out like a sore thumb. It therefore makes sense, to give this time and attention during the content creating process of our website.
The million dollar question here is, “Exactly how does one go about building content with a keyword that has excellent ranking potential?”
Let’s find out…..
How to find the Keywords that will get you the Traffic?
This is a three step process and I am going to walk you through it, and show you what it involves to find those awesome keywords for your article.
The steps are as follows
- Concept Research using the Alphabet soup techniques and Q&A sites
- Keyword Research(using a powerful Keyword Tool- JAAXY)
- Deciding which keywords to use and analysing its benefits (Using JAAXY)
Once you get the hang of this and start using some cool techniques and user friendly keyword tools, it becomes easy and fun to do keyword research!
Ready ? Great! Lets start.
Phase One : Going about Concept Research
Let’s assume for a moment, that you are within the “Making Money Online“niche.
So you have a site called , Onlinemoneyforme.com( by the way, that domain is still available at the time of me publishing this article.If you want to, you can pick it up for $13bucks, click here, register and go to the Site Domains Section).
You now want to come up with some high traffic, low competition keywords, upon which your article will be based. This is what concept research is all about, finding “concepts” and ideas through keywords.
Using the Alphabet Soup Technique
This is one of the best and free ways to help you find out what it is that people are looking for within the search engines. Trust me, you have used it so often, but I bet that you never knew it had a fancy name like “Google Instant” or ‘alphabet soup technique”
How does the alphabet soup technique work?
Very simply put, you punch in a couple of words within the Google search bar and Google will try to ‘predict ‘ what it is you are searching for.
We are going to use this technique to find some keywords for our next powerful article for onlinemoneyforme.com
I started to type in “make money” , here are the results belowThis gave me some okay choices, but it does not make me happy. So lets modify our search and try the term, “how to make money by.”Isn’t this better? Look what ideas we have for our website already. All of these can be used as ways to teach someone to learn to earn within the online world.
Now lets expand our search and go to Q&A sites such ehow.comI typed in the search bar, “how to make money online.” These are my results,So now we’ve got two more ideas for our articles.
Next step, lets use JAAXY , our awesome keyword tool, to find out whether these keywords are good for SEO or not.
Phase Two : Keyword Research
In this phase we want to check out the viability of the keyword/s that we are thinking of using within our article. By this I mean, we need to measure it up against certain criteria which will determine whether we can go ahead and use it or not.
These are the most important criteria that one needs to consider.
Monthly Searches(Avg) : We need to determine the amount of people that are searching for this particular keyword within the search engines. I usually like to consider a number above 50 people(or searches) per month, for it to be adequate enough!
QSR(Quoted Search Results) : This is the amount of competition that is attracted towards the keyword. If you’re going to use a keyword, you would want to know what competition you are up against. Here, I usually like to keep the number below 300. Anything higher, I think, makes your keyword hard to rank!
The Keyword must make sense: As you will very soon see, I will only consider keywords that makes sense and have no grammatical errors!
You must be asking? How am going to know all these things about the Keyword?
Don’t Stress. This is going to be a piece of cake. You know why?
Because this is what JAAXY does. I simply punch in the keyword, and within seconds, I get all the above information I need and more!!
Ain’t that cool?
Let me show you, below is a screenshot of my results for our first keyword idea, “how to make money by.”( Remember we used the alphabet soup for this).
Check out the results from JAAXY.The ones I’ve highlighted within the red blocks, are the ones that I am particularly interested in. As you can see the Monthly Searches are all great! But what is even better is that the QSR(OR Competition) are all well below 300!
What does this mean?
This means that I’ve got 8 awesome topics that I can get started on, to write for my money making niche website. Cool stuff, don’t you think?
Want to Learn a JAAXY Trick?
If you look just below the main “MENU” bar, there is a “SAVE TO LIST” option. This allows you to save all your checked keywords in one safe place. Neat,huh? So lets save these words before we go on.
Now, lets do some more keyword searching. Remember we found two ‘ideas’ at the ehow.com website. Let’s punch in one of those keywords within Jaaxy and see what we get.
I will use the search term, ” how to make money on the internet.”
Check out the results below…From this term, we get another 4 topics to add to our niche building website. I have saved these to our existing keywords list and now we are going to go on to the final phase.
This is where we analyse our searches and make a decision.
Phase Three : The Decision Making Phase
Let us pull up our final keyword list from JAAXY and look at the keywords more closer.I’ve made some markings on this list to show you some interesting findings.
Firstly, all the RED(checked) blocks indicate topics that you can start writing about. There are twelve topics in total.
Now, look closely at the ones I categorized into (A), (B) and (C). Notice anything about them?
Exactly! You are spot on!
They each share a common part of keyword.
If you leverage one keyword for your article, you can actually get exposure to the monthly searches of the other keywords that share common words as the primary keyword!
Let me explain,
Take for instance the (A) Group,
learn how to make money by blogging
how to make money by blogging
I would personally use the first one. It may have low monthly searches but just look at the potential traffic it can get from the second term’s result.
And more importantly, this keyword has a much lower competition, so you’ve got a better chance of ranking!
Check out the Keywords with the (B) tags,
Which one would you go with, and why?
How to make money by writing online. – because its got higher monthly searches and lower competition.
Are you starting to get the hang of this ?
I saved the BEST for LAST. When it comes to looking at the 3 options for the keywords marked with the (C)
I would choose, ” how to make money on the internet from home.”
Once again its got a decent amount of monthly visits and the traffic is relatively low.
Can you see now that its not so bad to learn how to find the best keywords for your website? As long as you do it step by step and use an easy to use keyword tool like Jaaxy, you should be fine.
Want to learn more about JAAXY,
Important Tip for YOU
How often should one use a keyword within their article?
This is a very common question that I get asked. Sometimes people are under the impression, that if they use it as many times as they can, they can get ranked higher. Sorry to say, but this is NOT the case.
Google does not use KEYWORD DENSITY anymore to rank your pages or posts.
With the changes in Google’s alogorithm, it became more self-aware of the context of your content.
What this boils down to is the creation of engaging and quality content. This is what Google is looking for and if you achieve this, Google will reward you with good rankings. So while keywords are important, it should not be the only focal point.
Your unique content that you write will automatically get ranked.Everything that you write will eventually be seen by Google and ranked accordingly. So, get your keyword to start you off and then just write out your article naturally.
Got it? Great.
Where in my content should I place my keyword?
Personally I place them within the following places
- Within the title of your article,
- Within the first 140 character spaces of the paragraph(if possible, don’t just stuff it in)
- Within the body of the article
- And towards the end of your page or post.
That’s it. That’s all I do, and I find it works for me.
Well folks that concludes my lesson for today on how to find the best keywords for your website. I hope that you found it helpful and can see that with the right tools, keywords research can be pretty easy.
If you have any comments, questions or would like to share something, please use the comments box below and I will get back to you.
Have you used any other keyword tool? How was your experience with it? Would you try JAAXY?
I would love to hear from you.