Become part of the YouTube craze. Get your share of this media world and let your site or video have a super presence. It is no secret that since Google now owns Youtube, they would naturally employ similar algorithms to ranking videos as to your traditional blogging and content writing articles.
So, today I am going to show how to SEO youtube videos so that you would have a ‘better hand’ when you up against some tough competition. These strategies, I have personally used and found to be quite helpful. It is my hope that it may help you as well.
Before we get right into that, let me show why having a Youtube Video is worth your while.
What are the Benefits of a YouTube Video?
Initially, it may be time-consuming and you would need to put in some work to produce your own video. However, once you cross this hurdle, then there are some awesome benefits that you can get from your YouTube video.
Here are some of the them:
- It summarizes your article and give readers two mediums to chose from when reading your article or blog post
- It can be easily shared or embedded on other people’s sites as well
- People love watching videos – your potential audience can be huge
- Your video can become popular and reach a huge following in a short timeframe (if it’s good)
- You can earn big advertising ‘royalties’
- It increases traffic to your website
Where does your YouTube video actually show up on the internet?
The one source which I am sure you’re familiar with, is the official YouTube website. This is where you will search for something and a bunch of results will show up.
There are two other places that your YouTube video can be found:
- Within the SERP’S(Search Engine Results Page)
- In Blog results.
The second way is not as common these days. This is a case whereby a video snippet will show up within the Google Search results that will link to your blog article.
The first way, on the other hand, is the more popular way. At the end of the day, this is the one that you will want to aim for. When someone searches for something in Google, you would want your video to show up within the results pages.
For instance, if I were searching for ‘how to tie a tie,’ this is the result that I get on the SERP’S(see image below).
This is what I am going to show you today. How to apply simple strategies so that Google will pay attention to your video and rank it in a favorable position.
Before I go on, there is one other amazing benefit of a YouTube video that I have forgotten to mention.
If for instance, you want to rank for a keyword that is tough in terms of competition via a written article, a video can actually help you to get good rankings for that keyword.
Interesting don’t you think?
Let me show you how to get better rankings for your YouTube videos.
8 Strategies on How to SEO YouTube Videos
You will find that as I go along, these strategies are very similar to what you would do when following SEO practice for a blog post or article.
- Quality and Length of Your Video
It’s all about creating an awesome User Experience(UX). When you’re writing out an article, you want to make sure that the article is easy to read with small paragraphs, captivating headlines, relevant images, etc.
The same applies to your video. Make your video one that is of a top quality in nature. Use good resolution and make it a reasonable length. You want people to spend some time watching your video. Make it anywhere between 5-10minutes in length.
The more time that people are spending on your video, the more Google, and YouTube will see that your video is getting attention, the better the rankings you will get.
2. The Title of Your Video
Do you think Youtube can actually read what your video is all about? Absolutely not.
You need to tell the ‘bot’s what the video is all about. This is why it is essential to have the best title for your video.
If you want to rank for a specific keyword, then use ‘that’ keyword within the title of the video. It will tell Google what the video is all about.
Hint: Make sure before you make your video, that you use a good keyword tool to choose the best title for your video.
⇒HERE IS A FREE KEYWORD TOOL THAT YOU CAN USE⇐
3 Description of Your Video
Whilst many folks do not really read the description of what your video is about, it still is imperative that you write as much detail as you can about the video.
Why?
So that you can let YouTube know what the video is all about.The more they know, the easier it makes for your video to show up when someone is looking for something.
If needs be, write a mini blog post in the description section of your video.
4. Tags
More related keywords in the tags section gives more meaning to your video. Do not leave this section blank.
5.Number of Seconds Viewed
This is a metric that shows YouTube how much time people are actually spending watching your video. The more time they spend on your video, the better it is for you.
6.Social Shares
One other thing that can improve your YouTube rankings is social shares.
If your video is getting a lot of sharing across different social networks, it is always a good thing.
It gives the search engines another reason to take your video seriously and rank it well.
7.Embedding of your Video
I talked earlier on about your video getting embedded into your articles.
This is a good thing as it gives your readers a choice, to either watch a video or read an article.
If your video is popular and relevant, then other bloggers will also consider embedding your video on their site.
When lots of people embed your video, then it means people are linking to your video.
Ultimately, this will increase your rankings. This is the same concept as when you get quality backlinking to your traditional posts.
That is the 7 simple strategies that you need to apply to your video, to get some good rankings and success with YouTube
CONCLUSION
How to SEO Youtube videos? There is no definitive answer.Why?
Because we will never know the exact algorithms that Google uses to rank articles or YouTube Videos.
I have however found these strategies to have helped me out and perhaps it will do the same for you.
Have you got any tips of your own that you would like to share?
I would love to hear them.
Looking forward to hearing from you.
Regards and Happy YouTubing….
Roopesh
Roopesh, that’s a wonderful description of how to SEO a YouTube video. I’m considering doing this for my site, and after seeing your site, I will certainly consider all the things you’ve mentioned there. I had never thought about YouTube not reading the text on the site, but it’s obvious now. And the 7 points you bring out are quite clear and easy to understand. It really is all about meeting the prospect’s needs, isn’t it? Thanks for an informative UX!
Hi Bobby
Glad that you enjoyed the read. If you need any help with your site, let me know.
You right, at the end of the day its all about helping people. The more you help people, the more rewards you get.
Regards and Good Luck
Roopesh
Great article Roopesh.
I have tried making a few YouTube video’s, but sadly they look very amateurish and don’t get many views.
I think my forte lies more in article writing. I would love to know how some people get such engaging and original video’s out there. I guess the only words here are practice and practice some more. I don’t have the patience to make it perfect either or the time.
What are your thoughts on outsourcing this vital job?
Hi Michel
I know exactly what you talking about. I feel that my videos are amateurish too. Not all of my videos are blockbusters.
However, there is one important thing that I am certain of. That is to be true and honest in your work, whether it is making videos or writing articles. Talk your heart, be yourself.
If you are sincere and keep practicing on the technical side, sooner or later you will hit the jackpot.
Keep doing the work yourself. There are some awesome software programs that can help you. Learn them and reserve outsourcing as the last option.
All the best
Regards
Roopesh
Totally I agree with you on this article. I really love to do YT videos and after, I’m done with each video, I always share the video on social media and especially all Google channels like the one you mentioned here in this article.
Your recommendations are on point and it really helps with SEO 100% We all know that there are many factors involved with Google Algorithm but your advice was perfect.
Thanks for sharing!
Your are most welcome.
Thanks so much for stopping by.
Regards
Roopesh
What a great article on video SEO, i guess I just never gave it much thought, it all makes sense however.
You bring up the time commitment on making a video, and I am basically clueless when it comes to creating a video.
Do you have and suggestions on where I can learn more about it?
Hi Brendon
I actually look at my niche and see what my competitor’s are up.I take a look at their videos and see what they are offering and how long their videos are.
I then try to work around a similar duration, but I don’t stick to it. What is more important, is trying to make the material different by offering a different and more unique perspective.
Hope this helps
Regards
Roopesh